If you want to earn more in your business, you have two main ways to accomplish it: work with more people or charge more.
You may have already done the math and realized that you can’t work harder without going into burnout and overwhelm. If that’s the case, raising your prices is probably the easiest way to earn more money.
You’re going to resist it like crazy. One of the things entrepreneurs do – even after they get over the initial hurdle of setting their prices in the first place – is they rarely review or change their prices. If that’s true for you, then you need to look at these five signs.
There are five key signs that you’re ready to increase. Which of these are true for prices:
💛 You’re getting really booked out.
That doesn’t necessarily mean that you have millions of clients. What’s your version of being booked out?
Pricing is all about supply and demand. If you have a lot of people clamouring for your services, chances are you can afford to increase your prices a little bit.
It’s natural to be scared.
The truth is that when you have high demand for your services, the market can bear a higher price.
The bonus is that you’ll work less and either earn the same or more. And you might have some creative space to write a book or make something that will serve even MORE people.
💛 Clients tell you you’re too cheap.
The second sign (and this is a major one) is when you tell people your prices and they respond… “Oh, it’s so cheap.”
This is particularly true when it comes from potential clients. Nobody wants to be too cheap.
When you hear that repeatedly, take it as a massive sign that people have a different perception than you do around your worth.
Perception is a huge part of where you position yourself in the market, and WHO you want to attract.
So, are people saying things like “Oh, I expected it to be a lot more than that,” it could be time to take action and increase your prices…
💛 You’re attracting PAINFUL clients.
If you’re getting a lot of pain in the butt clients who are constantly complaining and trying to negotiate on price – that is a HUGE sign that you’re an energetic mismatch to your current pricing.
You deserve to have clients who gladly pay you for what you do.
It’s not about the price. You’re an energetic match to people who don’t appreciate you, because YOU are not appreciating your talents.
You’re just attracting clients who mirror that energy.
💛 You’re consistently creating amazing results for your clients.
Especially when you create results that have an impact on their income.
This isn’t just for people who teach business or money because you might have a business completely outside of that realm.
For example, a kinesiologist or a health coach helps people to be the best that they can be, have more energy, have more confidence, break through blocks, etc.
An amazing support person can save time and money and allow their clients to work in their zone of genius.
If you know that you’re getting amazing results for people and you’re getting better at it, then you deserve to be paid in line with the value and results that you accomplish.
💛 You want to earn more money.
It’s okay to just decide, “I’d like to get paid more for what I do.”
Maybe you already know that you’re an energetic mismatch to your prices and you simply want to earn more. That’s totally ok.
And it’s going to happen regularly over your entrepreneurial journey. Each time will feel scary and it’s normal to think, “Is anyone going to pay this? Am I really worth this?”
So, if you’ve been feeling itchy or that it’s time to expand, then DO IT – raise your prices.
That is a huge, clear sign to get out of your comfort zone and go to the next stage.
Nobody else is going to give you permission. You have to claim it for yourself.
Ask yourself what would feel good to charge, even if it feels a little bit scary, a little bit exciting…?
This can totally be your best month ever in business and sorting out your new pricing is a great place to start.
I’d love to hear from you! Comment below and tell me what steps are you going to take today towards increasing your prices?